Brand
I can't believe it's not butter
Cooking Spray, Original

Original I can't Believe it's not Butter!

Garlic Flavored Butter Spray

I can't believe it's not Butter! the ORIGINAL
I can't believe it's not butter!, cooking spray, olive oil

Salted Butter

45% Vegetable Oil Spread, Original

45% Vegetable Oil Spread, Original
Deliciously simple vegetable oil spread

I can't believe it's not Butter! It's Vegan
I can't believe it's not butter!, 45% vegetable oil spread, original

Olive oil vegetable oil spread

the ORIGINAL 45% VEGETABLE OIL SPREAD
Vegetable oil spread original twin
28% vegetable oil spread

Light vegetable oil spread
I can’t believe it’s not butter
Vegetable oil sticks original
About I can't believe it's not butter on Looksee
Looksee tracks 18 products from I can't believe it's not butter in the catalogue. Across the 18 scored products, the average Looksee Score is 37/100 (Poor).
Score breakdown: Poor (12), Fair (6). Highest-scoring: Cooking Spray, Original at 55/100. Lowest-scoring: Vegetable oil sticks original at 25/100.
Nutri-Score grades in this catalogue: D (10), B (2), E (2).
Processing level (NOVA classification): Group 4 — Ultra-processed food (18).
Category: food (18).
Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →