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Kellogg

Brand

Kellogg

12 productsAvg score: 32/100Website

About Kellogg on Looksee

Looksee tracks 12 products from Kellogg in the catalogue. Across the 11 scored products, the average Looksee Score is 32/100 (Poor).

Score breakdown: Poor (8), Excellent (1), Fair (1), Bad (1). Highest-scoring: Frosted Mini Wheats Blueberry Muffin at 85/100. Lowest-scoring: Apple Jacks at 13/100.

Nutri-Score grades in this catalogue: D (6), E (2), B (1), C (1).

Processing level (NOVA classification): Group 4 — Ultra-processed food (10).

Category: food (12).

Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →