Brand
Pop-Tarts
Frosted Blueberry Pop-Tarts
Frosted S'mores
Frosted S'Mores
Pop tarts unfrosted strawberry
Frosted Brown Sugar Cinnamon
Frosted cookies & cream
Frosted Cookies & Crème
Frosted Brown Sugar Cinnamon
Frosted Chocolate Fudge
Pop-Tarts Frosted Brown Sugar Cinnamon
Toaster pastries, frosted strawberry
Frosted Chocolate Fudge
Frosted Brown Sugar Cinnamon
Frosted Strawberry Pop Tarts
Frosted Blueberry Pop-Tarts
Frosted Cherry
Frosted Strawberry Pop-Tarts
Frosted Strawberry Pop-Tarts
Toaster Pastries
Frosted Hot Fudge Sundae
About Pop-Tarts on Looksee
Looksee tracks 20 products from Pop-Tarts in the catalogue. Across the 20 scored products, the average Looksee Score is 19/100 (Bad).
Score breakdown: Poor (12), Bad (8). Highest-scoring: Frosted Blueberry Pop-Tarts at 25/100. Lowest-scoring: Frosted Hot Fudge Sundae at 7/100.
Nutri-Score grades in this catalogue: E (18), D (2).
Processing level (NOVA classification): Group 4 — Ultra-processed food (20).
Category: food (20).
Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →