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Pure Leaf

Brand

Pure Leaf

16 productsAvg score: 54/100Website

About Pure Leaf on Looksee

Looksee tracks 16 products from Pure Leaf in the catalogue. Across the 16 scored products, the average Looksee Score is 54/100 (Fair).

Score breakdown: Poor (6), Fair (5), Excellent (3), Good (2). Highest-scoring: PURE LEAF Real Brewed Tea UNSWEETENED NO SUGAR at 100/100. Lowest-scoring: Sweetened lemon iced tea at 35/100.

Nutri-Score grades in this catalogue: D (6), B (5), A (1).

Processing level (NOVA classification): Group 4 — Ultra-processed food (10), Group 3 — Processed food (3), Group 1 — Unprocessed or minimally processed (2).

Category: food (16).

Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →