Brand
Purity
Fat Free Milk
1% lowfat milk
2% reduced fat milk
Fat free milk
Sweet acidophilus 1% lowfat milk
Purity, dairypure, whole milk
Whole milk
Whole milk vitamin d
1% lowfat milk
Premium Ice Cream
Purity, lemonade
Farms Ghee
Premium Ice Cream
Ice Cream
Ice Cream Sandwiches
Premium Ice Cream
Frozen dessert bars
Mild Portuguese Brand Sausage
About Purity on Looksee
Looksee tracks 18 products from Purity in the catalogue. Across the 17 scored products, the average Looksee Score is 59/100 (Fair).
Score breakdown: Excellent (8), Poor (5), Fair (2), Good (1), Bad (1). Highest-scoring: Fat Free Milk at 100/100. Lowest-scoring: Frozen dessert bars at 14/100.
Nutri-Score grades in this catalogue: B (5), D (4), C (3), E (3), A (1).
Processing level (NOVA classification): Group 1 — Unprocessed or minimally processed (8), Group 4 — Ultra-processed food (7), Group 3 — Processed food (3).
Category: food (18).
Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →