Ruffles

Looksee tracks 17 products from Ruffles in the catalogue. Across the 16 scored products, the average Looksee Score is 39/100 (Poor).

Score breakdown: Poor (9), Fair (6), Bad (1). Highest-scoring: Potato Chips at 57/100. Lowest-scoring: CHEDDAR & SOUR CREAM FLAVORED at 16/100.

Nutri-Score grades in this catalogue: D (6), E (5), C (4).

Processing level (NOVA classification): Group 3 — Processed food (8), Group 4 — Ultra-processed food (7).

Category: food (17).

Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →