Smart & Simple

Looksee tracks 14 products from Smart & Simple in the catalogue. Across the 8 scored products, the average Looksee Score is 53/100 (Fair).

Score breakdown: Poor (3), Excellent (2), Fair (2), Good (1). Highest-scoring: Enriched & Bleached All-Purpose Flour at 100/100. Lowest-scoring: Sandwich Slices American Imitation Pasteurized Process Cheese Food at 23/100.

Nutri-Score grades in this catalogue: A (4), E (4), D (3).

Processing level (NOVA classification): Group 4 — Ultra-processed food (10), Group 1 — Unprocessed or minimally processed (3), Group 3 — Processed food (1).

Category: food (14).

Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →