Brand
The Long Company
Aunt Hattie's, Enriched Soft French Rolls
Aunt Hattie's, Wheat Bread
Enriched white bread
Holsum, White Enriched Sandwich Bread
Homestyle wheat bread
Aunt Hattie's, Split Top White Bread
Enriched hot dog buns
About The Long Company on Looksee
Looksee tracks 7 products from The Long Company in the catalogue. Across the 7 scored products, the average Looksee Score is 41/100 (Fair).
Score breakdown: Fair (5), Poor (2). Highest-scoring: Aunt Hattie's, Enriched Soft French Rolls at 53/100. Lowest-scoring: Enriched hot dog buns at 32/100.
Nutri-Score grades in this catalogue: C (4), D (2), B (1).
Processing level (NOVA classification): Group 4 — Ultra-processed food (7).
Category: food (7).
Every Looksee Score combines three independently validated signals into one 0–100 number, where higher is always better: Nutri-Score (nutrition quality — calories, saturated fat, sugar, and salt weighed against fibre and protein, up to 40 points), NOVA classification (degree of industrial processing, from unprocessed to ultra-processed, up to 35 points), and additive risk (a risk-weighted penalty for ingredients flagged by EFSA or peer-reviewed studies, up to 25 points). If a pillar has no data for a given product, it is dropped from both the numerator and denominator so the product is never penalised for a data gap. See the full scoring methodology →